Pancho Varela

Pancho Varela is the General Manager of the Best Western Normandy Inn & Suites in Minneapolis, where he leads with a commitment to exceptional hospitality and guest satisfaction. With extensive experience in hotel management, Pancho is dedicated to creating a welcoming and memorable stay for every guest while driving operational excellence.

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In 2025, Pancho joined the HSMAI Minnesota Board for his first year as VP of Membership, where he is responsible for expanding the organization’s reach within the Minnesota hospitality community. His focus is on engaging sales, marketing, and revenue professionals to foster collaboration and industry growth.