HSMAI Minnesota - Education Event - Campaigns to Commercial Strategy: Marketing’s Role in Alignment

At HSMAI Minnesota’s 3rd and final breakfast education event of 2025, we’re tackling one of the most common challenges in hospitality: siloed commercial functions. Sales, revenue management, and marketing all play critical roles in hotel performance, yet their goals, time horizons, and responsibilities often create tension rather than collaboration.

Our featured speaker, Matthew Peschke, will explore how to move past perception gaps and role confusion to build a unified commercial strategy. From redesigning meeting structures to clarifying ownership of pricing, customer journey, and marketing channels, this session will provide real-world examples of how hotels can align teams for stronger performance.

You’ll gain insights into:

• The “elephant in the room” perceptions between sales, revenue, and marketing

• Shifting from reporting meetings to collaborative planning sessions

• How marketing can partner with revenue, sales, and F&B for shared success